Fortunately, today we are blessed with improvements in transportation and communications that were simply impossible in the past. However, along the way some of the very forces that have made all of this possible have sometimes led to a level of homogeneity in which quality is sometimes secondary to the facilitation of manufacturing and distribution at the most competitive cost. This is at once a good news/bad news scenario. For example during one recent trip to Europe, where I basked in the history and diverse cultures, I also saw the rapidity with which plasticized American food and other franchises were cropping up even in the most historic of villages. Whatever the market will bear can sometimes lead to whatever the market will tolerate. As a prime counterpoint, witness the explosive growth of micro-breweries now offering alternatives. Fortunately, there are many other examples all around us, lending testimony to one of the most fundamental principles of marketing, namely that the will of the customer will drive the market.
I truly believe that this is now beginning to happen in the field of custom made cigarettes. We haven’t seen anything yet, and I will dare to say that in the future there will be incredibly fine varietals of tobaccos with names and recognition that are just as well recognized as for instance a Merlot. It wasn’t that long ago that wines meant red or white jug wines for many. juul pods dubai However, the recognition of the delicious tastes of the varietals soon followed, as the appreciation of blending. This required public exposure to better wines as well as some degree of public education. Even in that industry there were years of domination by the prohibitionists which was inevitably overthrown by the will of the marketplace.
It may seem a stretch to some, but I can well envision a common growth curve fueled by the desire for something better in the realm of fine tobaccos. Trouble is, today most don’t even know there is a choice and for the few who have tried to roll their own, they have all too soon be met with the over-the-counter jug wines of tobaccodom. If with Roll Your Own one ends up with a harsh and hot smoke, why bother?
These producers of inferior blends are shooting themselves in their own feet, when anyone with any marketing savvy could consider the new paradigm of becoming industry and marketing leaders with GREAT tobaccos for a HUGE new market!
Too, there are other factors in making one’s own custom cigarettes that directly impact the enjoyment and understanding. For example, when enjoying a good Cognac one doesn’t pour a huge glass, but pours a smaller amount into a snifter to enjoy the color, bouquet and many nuances of flavor. If one puts a full rich tobacco into a huge tube as with an injector machine, they may well get too much of a good thing. This is true with several tobaccos. Sometimes, as in the cognac analogy, less is more and a thinner smoke made with a roller may enable the smoker to better enjoy the subtleties. One side benefit that I have enjoyed with custom made smokes is that I no longer smoke nearly as many cigarettes as there is so much more satisfaction realized when I do smoke.