The Internet has opened up a whole new way for people to do business. Sadly, it has also opened up more opportunities for criminals to steal information about you and your finances. Customers are aware that as they visit sites and share information about themselves, they are making themselves vulnerable to criminals.
How to Protect Yourself
List building is an effective strategy that will help you market your products to more customers. The list that you create will contain your client base where you can direct your marketing campaigns. You can send them regular updates about your products through emails, text messages or newsletters. It is more advisable for you to create your own list than just buying one.
In your site, you can add a feature where visitors can opt to receive regular updates from you. Visitors can provide information about themselves and their email addresses so you can send them promotional packets, coupons and other free items. retail security Make sure that there is a disclaimer statement at the bottom of your site’s opt-in page. This assures your visitors that you will not divulge their information to a third party. But if it will be shared, you have to clearly specify which information will be shared and for what reason.
eCommerce Security Types
As a business owner, you can use various types of security measures to protect your eCommerce site. It is your responsibility to ensure that all information that your customers provide you will be kept confidential and will not be altered in whatever way. You also have to make sure that you properly authenticate and receive all information that they give you. Your site’s checkout page should clearly show a digital representation of authentication. It will serve as a certificate that your site is secure and legitimate. This prevents customers from giving information to bogus merchants who just want to steal their money and personal information.
To authenticate information, you can make use of digital signatures. You can ask for passwords during transactions as they can be used as digital signatures. You may have seen boxes with letters and numbers that are in disarray and you are asked to copy them correctly. This is one way of verifying a customer’s identity.
The acronym SSL stands for Secure Socket Player. Customers can see the acronym SSL or a closed or open lock on some web pages. Upon clicking on the lock, you can view certificates to see if a site is encrypted. Many people are not aware that all information sent and received in the internet are encrypted using either a public key or a private key. For encrypting, the public key is used while the private key is used for decrypting. From the customer all the way through the credit card issuer, various layers of security measures are used.
A firewall is used to block any unwanted intrusion. Most computers have one. Putting a firewall for your website will ensure that other users will be blocked from accessing and altering any customer information that is saved in your server.